Caterpillar Premieres New Educational Film on Mining and Sustainability
For Worldwide Release: September 2008
Release Number: 326PR08
Caterpillar introduces Ground Rules: Mining Right for a Sustainable Future, an educational film produced in collaboration with Science North, an award-winning documentary producer based in Ontario, Canada. Premiering at MINExpo 2008, Ground Rules follows in the tradition of Common Ground, a Cat® mining film that opened at MINExpo ’92 and has since been viewed by approximately 40 million people worldwide.
“Our mining customers have told us it is time for a new film,” says Chris Curfman, vice president of Caterpillar and president of Caterpillar Global Mining. “They appreciated the way Common Ground helped educate the public about mining and the industry’s sustainable efforts, and asked us to consider updating the message. The mining industry has made great strides since 1992—environmentally, socially and economically. Caterpillar is pleased to showcase some of the great work being done by this new generation of mining professionals.”
Ground Rules follows the development of new and existing mines as they strive to operate with sustainable business practices. The program illustrates the complex challenges associated with meeting worldwide demand for minerals and metals in a safe and sustainable manner. Filmed in Indonesia, Chile, Ghana, Australia, Canada and the United States, Ground Rules covers all aspects of the mining process from exploration to reclamation.
“We explain how everyday life around the globe is dependent on the products of mining,” says Dan Hellige, manager of Health, Safety, Environment and Community for Caterpillar Global Mining. “We show real mining companies working in their communities to build capacity, honor local cultures, protect the environment and develop sustainable economies—all while meeting very aggressive production and cost objectives. There are a lot of inspiring stories out there. It has been our privilege to capture a few of them on film and share them with the world.”
Following MINExpo 2008, free copies of Ground Rules can be obtained by visiting www.cat.com.
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