Welcoming augmented reality to the industrial world

Welcoming augmented reality to the industrial world

Augmented reality (AR) is helping our customers work safer, smarter and even experience Cat® products in a whole new way.

 

Imagine a future where a customer can point the camera on a mobile or head-mounted device at an image of a piece of equipment, and suddenly, a full-scale virtual model appears right out of thin air. Through augmented reality, this experience is possible today, and is extremely useful in helping customers and dealers interact with products without the need for physical iron. They can manipulate 3D renderings of equipment to visualize footprint within a defined space, switch out different attachments, or deep dive into the operation of various systems. This technology gives customers the ability to experience the entire range of Cat products when and where they desire and find the right tool for any job.

In addition to the sales side of the dealer’s business, augmented reality has many possibilities that are applicable to the service side of the business. Cat® LIVESHARE is a new tele-presence tool that enables a technician and expert in different locations to collaborate in a live, real-time setting using augmented reality. The tool leverages streaming video and peer-to-peer collaboration via a Wi-Fi or cellular phone network. This platform is the first true augmented reality-based live video platform utilizing voice, 3D animation, annotation, screen sharing and white-boarding at any location on any device around the world. The end result is a seamless solution that enables dealers to provide an unmatched level of support to customers.

In addition to LIVESHARE, augmented reality is being applied to assist service technicians with complex procedures. The content of the self-contained mobile application can be utilized without an internet connection. This innovative AR application provides overlaid instructions, video, animations, 3D navigation, parts integration, Product Link data and guidance through mobile devices. This groundbreaking approach is lower impact and easier to follow, empowering our dealers to resolve customer needs in the most efficient way possible.

Our customers have already begun to feel the impact of augmented reality and the benefits it can bring their operations. But we are just starting to explore the massive world of possibility that augmented reality promises to deliver.

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