Cat® Licensing By the Numbers

  • It’s global: Officially licensed Cat® brand products are sold in 150 countries

  • It’s diverse: In 2014, nearly 50 million Cat items were purchased globally

  • It’s popular: Those purchases generated $2.1 billion in retail sales worldwide

  • It’s everywhere: Cat products can be purchased through websites like shopcaterpillar.com, in 107 Cat brand stores and in 100,000 retail outlets

  • It’s vibrant: Licensees created over 6,000 new product designs in 2014

  • And boots are very, very big: Over the past three decades, consumers worldwide have purchased nearly 120 million pairs of Cat brand boots
Caterpillar began offering branded hats, pens, padfolios and scale models over 40 years ago. Today, the licensing program has grown to a thriving, global business.
Caterpillar began offering branded hats, pens, padfolios and scale models over 40 years ago. Today, the licensing program has grown to a thriving, global business.

Cat® Footwear

Cat® Footwear

Shop our line of Cat® footwear for men, women and children

Visit shopcaterpillar.com

Building the Brand One Step at a Time

Building the Brand One Step at a Time

The Cat® brand boot that saved Jeremy Givens’ foot reflects Caterpillar’s commitment to quality, durability and customer safety.

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