Exclusive Cat® benefits for PBR attendance

The Official Heavy Equipment provider for PBR

PBR Built by Caterpillar

Behind the scenes, the folks at PBR are hard at work transforming standard arenas into venues worthy of “The Toughest Sport on Dirt.” When the event comes to town, crowds gather to watch the top 35 bull riders go head to head with some of the baddest bulls out there.

The result? An intense, entertaining night of unrivaled athleticism, grit and sheer determination.

It’s no simple event to put on — but with a bit of elbow grease and, of course, the support of Caterpillar, PBR manages to get the job done again and again.

As the official heavy equipment of PBR, we are proud to be able to help everyone find their inner cowboy.

Don’t miss out on the action.

Find A PBR event near you
Watch Video
PBR Built by Caterpillar
The fun doesn’t stop once the show is over. Get in the dirt with our exclusive PBR offer.

We know that you work hard. After witnessing the blood, sweat and tears that go into an evening with PBR, we want you in machines that are guaranteed to work as hard as you do.

You can save up to $2,750 when you buy or lease qualifying Cat backhoe loaders, wheel loaders, mini excavators, multi terrain loaders, skid steer loaders, compact track loaders, telehandlers or small dozers – exclusive to you and fellow PBR attendees. Save an additional $250 on select Cat attachments.*

See our current offer

Discount by machine

The Official UTV of PBR

PBR makes it a point to always work with the best and the toughest, which is why they’ve trusted Caterpillar as their official heavy equipment partner for the better part of the last two decades.

That tradition continues with the all-new Cat® UTV. It's designed with durability and comfort in mind. Much like the cowboys of PBR, the powerful Cat UTV seamlessly handles harsh conditions and demanding jobs.

That’s why the Cat UTV is the official work UTV of PBR.

Check it out here
Shop Caterpillar products Shop Caterpillar products

Shop Cat products

Whether it’s machines, parts, portable generators or merchandise, we’ve got what you’re looking for.

Browse the selection
0% For 48 Months* Or Up To $5,000 USD Cash Back** 0% For 48 Months* Or Up To $5,000 USD Cash Back**

Take Advantage Of Our Latest Offer

0% For 48 Months*
Or Up To $5,000 USD Cash Back**

Get Offer Details



To redeem your credit: Present membership verification to your participating Cat dealer at time of quote.* These offers apply to new Cat machines and select new Cat attachments purchased by trade association members or event attendees until the earlier to occur of December 31, 2019 or when the program limit has been reached. Limit of one credit per new Cat machine and one credit per new attachment purchased but this offer may be applied to multiple machines or attachments. Offer available on new quotes only. Contact your participating Cat dealer for details and to see the specific discount pricing available per model. Subject to credit approval and membership verification. Valid only at participating Cat dealer locations in the U.S. and Canada. Subject to change without prior notice. Limitations and restrictions apply. Program Code: STR19PBR