On The Level:  CVAs for Snow and Ice Removal Operations
On The Level:  CVAs for Snow and Ice Removal Operations

How CVAs Can Benefit Your Snow Removal Operation

Juan Pedro Alvarez Lopez 

Extended warranties.  Protection plans.  These things may sound familiar, but have you heard of a Cat® Customer Value Agreement (CVA) and how it can benefit your snow and ice removal operation?  First thing’s first:  let’s look at what a CVA actually is.

What is a CVA?

Simply put, a CVA is a plan that protects your snow removal equipment through regularly scheduled maintenance and Cat parts kits delivered to your door.  There are different CVAs for new machines, certified used machines, and even machines you currently own.  With select CVA packages, you can also get 24/7 real-time dealer monitoring on your machine.


Cat® Customer Value Agreements (CVAs) are a one-stop solution for hassle-free ownership. Get the right parts delivered right to you. Reduce risk with an Equipment Protection Plan. Track machine data with the phone in your hand. It’s all in one plan and can be eligible as part of your one machine payment. That’s a CVA.

Younger Generation of Farmers

How do snow and ice removal professionals benefit from CVAs?

CVAs are a great way to make your machine ownership worry- and hassle-free.  By delivering parts straight to your door, you minimize any unscheduled downtime and catastrophic failure of your Cat machine.  Parts delivery becomes especially important if you don’t live near your dealer.  The goal is to make your regular machine maintenance as simple as possible so you can ensure that your equipment is ready to do the work.  With things like Cat filters, for example, you can get 50% longer component life and 80% lower fuel injector cost per hour.


When you get a Customer Value Agreement (CVA), you get hassle-free ownership to keep your equipment easy own and ready to work. Hear how these customers find convenience and peace mind for their operations.

Cat® Customer Value Agreements | Testimonial

Controlling costs for your snow and ice removal operations is always important, no matter where you live.  That’s where a CVA comes in – for up to 5 years*, you’ll have a set cost for maintenance that you know ahead of time and which can be rolled into your regular monthly machine payment.

As we mentioned before, some CVA packages also come with dealer monitoring, providing you with an extra level of support for your machine and added peace of mind.  Your dealer monitors the machine in real time and if they see something serious come up, they can reach out to you directly to see if you need a certain part delivered or someone from the dealership to come and perform a repair.

To help keep machine maintenance top-of-mind, you can also set up alerts and inspections through the Cat Inspect app.

Shop Smart:  Your CVA Checklist

Knowing which CVA is right for you all comes down to the level of protection you need.  We’ve created this handy guide to help you shop smarter – make sure your CVA includes these benefits as standard:

  • Hassle-Free Ownership
    • Single monthly payment (maintenance with machine)
    • Helpful advice and instructions on equipment and operations 
  • Hassle-Free Maintenance 
    • Genuine Cat® parts, delivered on time to your location
  • Security of Expert Dealer Support
    • An Equipment Protection Plan, which helps protect your machine beyond the standard warranty
    • Expert troubleshooting diagnostics and repairs with Genuine Cat Parts
  • Peace of Mind from Equipment Health Management 
    • Easy access to asset information via machine alerts and the Cat App
    • Access to the Cat Inspect app, where you can set up alerts and schedule maintenance
    • Fluid health

You may want to give your CVA an upgrade, in which case you can add some of the following benefits to your package:

  • EPP Premier, which provides protection for your machine’s brakes, steering, suspension, cab, and electronics on top of standard EPP coverage
  • Trained dealer maintenance and 24/7 real-time monitoring of your machine
  • Genuine Cat® fluids
  • Planned maintenance inspections

If you’re in the market for a new Cat machine, you’re in luck – visit compact equipment offers to learn more about our current offers, including 90 payments, no interest for 90 days on top of 0% financing for 36 months with zero down and a CVA on select Cat machines.

*For participating dealers only

Customer Value Agreements

Explore the benefits and differences across your three CVA options for a new machine.

Learn More about CVAs