3+ million miles!? That’s the impressive mileage that long time Cat® customer Mike Adrian has logged on his 3406B Cat truck engine since purchasing his Peterbilt truck in 1990! The Cat Million Miler Club is a way for us to thank our loyal customers, recognize and reward those who have dedicated themselves to a life on the road.
Caterpillar’s On-Highway Truck team and Altorfer representatives held a recognition lunch for Mike in December to celebrate his very exciting milestone! During this special event, Mike was rewarded with a scale model Cat engine and Million Miler program gear for his extensive customer loyalty. He shared stories from his career in the trucking industry, that date back to the 1970s. It was an emotional and exciting experience for everyone in attendance to hear directly from our customer, who has been in the trucking industry for nearly 50 years, how Caterpillar’s service support and Cat genuine parts has attributed to the health and longevity of his Cat engine over the past 28 years.
“It was my first Cat engine, and I guess it’s my last! It has never broken down or left me stranded on the road.” Mike came to the celebration prepared with an impressive servicing log, complete with dates and mileage for any maintenance performed on the engine since purchasing in 1990. Mike’s truck has been nicknamed the “money-maker”, having averaged over 100,000 miles per year (roughly 2,000 miles a week!) with 3 overhauls performed over the lifespan of the engine.
The On-Highway Truck team is proud to support the Million Miler customer reward program, which reward drivers like Mike, for their customer loyalty as their Cat engines reach 1, 2, 3+ million miles. “Customers take a lot of pride in their Cat engine and we, in turn, take a lot of pride in recognizing our amazing customers through The Million Miler program. Drivers can be on the road more than they’re at home, which makes these lifelong customer relationships very important to us at Caterpillar!” – Jennifer Keffeler, Global On-Highway Truck Sales Manager.
To read more about the Caterpillar Million Miler program, click here.