Is it going where no one else has gone before? Is it pushing the limits of the places we’ve already been? At Caterpillar, we believe that to be an innovator, a company must be working directly in service of their customer. Every advancement should have the end goal of being deployed in the real world, and ultimately make life and business better for the customer. It’s this belief that drives everything we do.
For 91 years, our customers have challenged us to take them further. In 1928, a customer’s tractor broke down, two days before his harvest was due. A day later, his local Cat® dealer air-dropped the replacement parts he needed to fix his machine. Our customers demanded the next generation of engines in the 1930’s. We collaborated with them for several years to create this breakthrough in diesel engine technology. This led us to quickly become the industry leader, producing over 50 percent of the worlds diesel engines just a few years later.
In 1955, American scientists wanted to see what secrets Antarctica held. Caterpillar engineers developed a low ground pressure technology as part of “Operation Deep Freeze,” enabling the teams to set up research stations, keep them supplied, and help the U.S. Navy build the first airstrip on the continent.
The 1970’s brought about one of the biggest leaps forward, the elevated sprocket. During a time when customers were looking for ways to do more with less, this breakthrough enabled their machines to do the work of two.
Technicians in all environments will be using 3-D printers to print replacement machine parts. It’s these breakthroughs inspired by our customers that excite us for what’s next.
The future is as vast as it is promising. And together with our customers, we can build technologies that will move our world further.