Fish Boats need reliable power

Fishboats need reliable power

80 years and counting

FISHBOATS NEED RELIABLE POWER

REPUTATION FOR QUALITY AND SUPPORT HIGHLIGHTS 1965 COMMERCIAL FISHING SALES PIECE

The more things change, the more they stay the same. That becomes abundantly clear when you look back at Cat® commercial fishing sales materials from the 1960s. Marine power today may be more powerful, more efficient and more green — but as the stories from this 1965 brochure prove, Cat reliability and dealer support stand the test of time.

“There are many good engines on the market, engines with well-known names. In addition to the name, consider parts and service availability. Dockside waiting time for a part is costly. Lack of a dealer service organization can further complicate the problem in times of emergency. … Cat dealers maintain parts inventories to support the units operating in their territory. The Caterpillar quality reputation is known, as is the reputation of the dealer for after-sales service.”

Sound familiar?

 

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