They say that, in life, it’s not the destination it’s the journey that counts. Certainly, when you’re running a ferry service the destination is pretty important, but in a world that’s moving faster and faster operators like Irish Ferries with their flagship Jonathan Swift also understand the value of the journey. With their crossing between Dublin and Holyhead in Wales, they’ve realized they have an opportunity to offer a completely different and more natural, human experience for travellers who are tired of being herded through soulless airports and packed into a noisy metal tube only to be squeezed out at the other end, lost and alone in another florescent-lit, concrete shed.