Professional Bull Riders are some of the bravest, toughest competitors in sports today. Why and how do they do it? And how does PBR partner with Caterpillar? Those are just some of the questions we’ll answer in this edition of Concept to Reality.
No one knows more about getting the most out of your Cat® equipment than the Cat dealer network. That’s why they’re a trusted partner of the Professional Bull Riders tour. And if they can help keep 2000-pound bulls on a schedule… imagine what they can do for you!
Behind the scenes, the folks at PBR are hard at work transforming standard arenas into venues worthy of “The Toughest Sport on Dirt.” When the event comes to town, crowds gather to watch the top 35 bull riders go head to head with some of the baddest bulls out there.
The result? An intense, entertaining night of unrivaled athleticism, grit and sheer determination.
It’s no simple event to put on — but with a bit of elbow grease and, of course, the support of Caterpillar, PBR manages to get the job done again and again.
As the official heavy equipment of PBR, we are proud to be able to help everyone find their inner cowboy.