Exclusive Cat® benefits for PBR attendance

The Official Heavy Equipment provider for PBR

PBR Built by Caterpillar

Behind the scenes, the folks at PBR are hard at work transforming standard arenas into venues worthy of “The Toughest Sport on Dirt.” When the event comes to town, crowds gather to watch the top 35 bull riders go head to head with some of the baddest bulls out there.

The result? An intense, entertaining night of unrivaled athleticism, grit and sheer determination.

It’s no simple event to put on — but with a bit of elbow grease and, of course, the support of Caterpillar, PBR manages to get the job done again and again.

As the official heavy equipment of PBR, we are proud to be able to help everyone find their inner cowboy.

Get In The Dirt With Our Exclusive PBR Offer.

We know that you work hard. After witnessing the blood, sweat and tears that go into an evening with PBR, we want you in machines that are guaranteed to work as hard as you do. See the current offer below*.

Discount by machine

The Official UTV of PBR

PBR makes it a point to always work with the best and the toughest, which is why they’ve trusted Caterpillar as their official heavy equipment partner for the better part of the last two decades.

That tradition continues with the all-new Cat® UTV. It's designed with durability and comfort in mind. Much like the cowboys of PBR, the powerful Cat UTV seamlessly handles harsh conditions and demanding jobs.

That’s why the Cat UTV is the official work UTV of PBR.

Check it out here

Ready to take the next step? Contact your local Cat dealer.

Caterpillar is committed to providing the highest level of customer service. Connect with us today.

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*To redeem your credit: Present membership verification to your participating Cat dealer at time of quote. These offers apply to new Cat machines and select new Cat attachments purchased by trade association members or event attendees until the earlier to occur of December 31, 2020 or when the program limit has been reached. Limit of one credit per new Cat machine and one credit per new attachment purchased but this offer may be applied to multiple machines or attachments. Offer available on new quotes only. Contact your participating Cat dealer for details and to see the specific discount pricing available per model. Subject to credit approval and membership verification. Valid only at participating Cat dealer locations in the U.S. and Canada. Subject to change without prior notice. Limitations and restrictions apply. Program Code: STR20PBR

**Financing offers valid from February 1, 2020 through June 30, 2020. 0% interest for 60 months financing with zero down payment available only on the following new Cat machines manufactured by Caterpillar Inc.: Skid Steer Loaders, Mini Excavators, Compact Track Loaders, Multi Terrain Loaders, Compact Wheel Loaders, Backhoe Loaders, Small Dozers, Small Wheel Loaders and Telehandlers. This promotion includes a low monthly payment financed with Cat Financial Services Corporation on a 60-month Installment Sale Contract or Conditional Sales Contract. Machines sold in Canada by authorized dealers are priced in Canadian dollars and the sale price and low payment amount may take into account the exchange rate of Canadian dollars to U.S. dollars. Financing, zero down and published rate terms are subject to credit approval through Cat Financial for customers who qualify. Not all buyers may qualify. Higher rates apply for buyers with lower credit rating or qualifications. Offer available only at participating Cat dealers. Flexible payment terms available to those who qualify. Offer is available to customers in the USA and Canada only. Offer subject to machine availability. Offer may change without prior notice and additional terms and conditions may apply. Contact your Cat dealer for details.