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Polynesian settlers introduced sugar cane to Hawaii more than a thousand years ago. And for more than a century, farmers on the island have relied on Cat® machines to harvest that sugar cane for a variety of goods. Shay Smith, founder of Maui-based Ocean Organic Vodka, continues that legacy today.
“Here at the farm, we utilize a lot of Cat equipment,” says Shay. His Ocean Organic Farm and Distillery harvests a kind of sugar cane known as kea, the main ingredient in the distillery’s number one selling vodka.
Shay relies on a Cat skid steer and mini excavator for a variety of jobs around the farm—from making roads and installing irrigation systems for agriculture to maintaining the farm and harvesting. But when Shay has a project too big to tackle alone, he calls his local dealer: Hawthorne Cat.
Shay Smith
Founder
Ocean Organic Farm & Distillery
Shay notes that having partners who respond quickly and are always there for him in his time of need is key to success. But his favorite part of the business is the family and team he has cultivated around him, a community dedicated to supporting his endeavor to deliver high-quality spirits with a proud Hawaiian history to customers worldwide.
“Having hand-chosen teammates and partners like Hawthorne makes life amazing—and we get to do it here on a farm in Maui.” Here’s to the next 100 years.