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By Caterpillar. | Posted: Jan 23, 2025
As we gear up for bauma 2025, the world's leading trade fair for construction machinery, we're excited to give you an exclusive behind-the-scenes look at Caterpillar's preparations for this event. With Caterpillar's centennial celebration coinciding with bauma 2025, we're excited to celebrate our 100-year legacy with Cat® enthusiasts and customers. At every event, visitors have the opportunity to meet the Caterpillar team and explore our latest technologies, machines, attachments, and services through immersive in-person and online experiences.
We sat down with Stephanie Donahue, Manager of Global Trade Shows & Events at Caterpillar, to learn more about Caterpillar's previous showcases at bauma and what to expect at Cat bauma 2025.
Q: Can you highlight some key milestones from Caterpillar's participation at bauma over the years?
A: "Caterpillar's presence at bauma has certainly evolved over time. Each year, the experiences have been memorable for different reasons. Some key moments that stand out over the years include the introduction of new ease-of-use technologies, several products launching, and witnessing the awe-inspired reactions of the crowds as they enjoy the show experiences.”
Stephanie emphasised that while Caterpillar's footprint at bauma has remained consistent for over a decade, the impact has grown significantly. The company's approach has shifted towards creating more engaging and interactive experiences for visitors, showcasing a wide range of construction machinery, building material machines, and mining equipment. This evolution aligns with bauma's status as the heartbeat of the industry and an international success engine for innovation.
“One of the main areas where I've seen the most progress is with the focus on the customer—always prioritising the customer experience. Our goal is to provide an immersive experience where our customers can step away with knowledge of our products, services, and technologies but also a pride for the Cat brand."
At past bauma events, Caterpillar customers have had the opportunity to explore and test a range of advanced technologies that are revolutionising the construction industry. These technologies include Cat® Command for remote-controlled equipment operation, productivity-enhancing solutions such as Cat® Grade technology for simplifying fine and finish grade applications, and equipment management solutions such as VisionLink®, Caterpillar's telematics platform. Visitors to bauma 2025 can expect to discover more about these innovations, which are designed to help improve safety, productivity, and efficiency on job sites. The hands-on experiences at bauma allow customers to gain a deeper understanding of how these technologies can be applied to their specific needs and operations.
Q: Can you share a memorable moment from your time organising bauma?
A: "The sheer transformation of Hall B6 is unforgettable—from a bright, sunlight-filled concrete, vast empty hall to an immersive, branded, engaging venue outfitted with Caterpillar's suite of offerings—products, services, and technologies that are delivered in an environment curated for our customers—new customers, seasoned customers, Caterpillar enthusiasts, and children (future Caterpillar employees and operators). It's truly a magical experience, and Hall B6 has a heartbeat like no other stand at bauma."
This transformation reflects Caterpillar's commitment to creating an unforgettable experience for all visitors, from industry professionals to families and future engineers. At the 2022 show, Hall B6 served as the perfect location for Caterpillar customers to discover a range of electrified products, including prototypes of the Cat 301.9 Mini Excavator and the Cat 320 Medium Excavator. Customers also got a close-up encounter with the Cat 950 GC Medium Wheel Loader and the Cat 906 Compact Wheel Loader. Stephanie expressed excitement about the upcoming 2025 product line-up, hinting at more innovations to be unveiled. This immersive environment allows Caterpillar to intimately showcase cutting-edge technologies that continue to define the future of the construction and mining industry. As Stephanie enthusiastically notes, "The best moments of the event will be sharing all of this with our customers."
Q: How has the partnership with Zeppelin contributed to Caterpillar's success at bauma?
A: "Together, Zeppelin and Caterpillar have built several top-notch experiences during bauma Munich over the years. It's a very energising and rewarding experience to work so closely with a dealer, especially when the end goal is the same: to help our customers succeed. It's also very rewarding to further strengthen relationships throughout the dealership and Caterpillar."
This collaboration has been crucial in creating comprehensive and tailored experiences for visitors, combining Caterpillar's global expertise with Zeppelin's local market knowledge. As a trusted Cat dealer, Zeppelin always delivers show-stopping experiences at bauma. The partnership exemplifies the synergy between manufacturers and dealers in the construction industry, offering visitors a holistic view of the latest advancements in construction machinery, from compact equipment to large-scale mining solutions.
Q: What do you look forward to the most at bauma?
A: "During bauma 2025 we will celebrate Caterpillar's Centennial anniversary as a company; I cannot think of a better venue to do so. I'm extremely proud of the team that has worked so hard to deliver this once-in-a-lifetime experience. I am looking forward to celebrating with the Caterpillar team, Cat dealers, our fellow industry friends, and, of course, Caterpillar enthusiasts and customers."
As we look ahead to bauma 2025, it's clear that Caterpillar's participation will be more than just an exhibit—it will be a celebration of a century of innovation, a showcase of cutting-edge technology, and a testament to the company's enduring commitment to its customers and the industry. With Stephanie Donahue and her team already working on the event, visitors can expect an immersive, unforgettable experience that truly captures the spirit of Caterpillar and the future of construction and mining equipment.
Closing statement: Bauma 2025 takes place in Munich, Germany, from 7 to 13 April 2025. The event marks the 34th Edition of the World's Leading Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Construction.
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