By Caterpillar | Posted: June 19, 2023
Located on over 260 acres in the Costa del Sol, Spain, where the mild climate allows year-round operation, this outstanding and unique facility brings you up close and personal with everything that makes Caterpillar such an extraordinary company.
Fully staffed with specialized training instructors and experienced support staff, the MDLC is an unmatched location for running seminars, product demonstrations and other learning activities in a relaxed atmosphere. And now it’s even better with the all-new Caterpillar Malaga Technology Experience. A dedicated space to explore the very latest technology features loaded into Cat® equipment. With 11 different modules, each one offering a deep dive into specific Cat technology products.
From then on, it was a collaborative experience. “Our team of experienced demonstrators, who know best about the benefits of technology on the jobsite, worked together with creative marketing professionals from Caterpillar, who know best how to design interactive displays.”
The final result is everything Maurice wanted it to be, interactive, immersive, informative and fun.
At the end of the day, it isn’t just having fun but opening Cat dealers and their customers to the full potential of what’s possible. “When customers hear from sales professionals about the large productivity gains and cost reductions that can be achieved through these new technologies, they sometimes dismiss them as nice marketing words that don’t apply to their jobsite. However, after a visit to the MDLC, they see that these benefits are genuine and will help them make more profit. I would encourage everyone interested in the Technology Experience to reach out to their local dealership and let them arrange your visit.”
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