Caterpillar Continues Service Excellence Legacy With Cat® Concierge Program For Yachts

For Worldwide Release: October 2014

Fort Lauderdale, Florida - When yacht owners choose Cat® engines to power their vessel, it is with the understanding that they’ve purchased some of the highest quality marine powerplants that money can buy.  Backed by an unmatched dealership network, these engines not only add value to the vessel but ensure peace of mind while at sea and while in port.  To further ease the customer experience in servicing these engines, Cat Concierge was created in 2005 to enable customers to relax even further, knowing that personalized service was just one phone call away. Since the program’s inception, over 1,200 vessels have been enrolled in Cat Concierge with over 1,100 successfully completed cases.

“Knowing our customers’ feelings and needs means they get more yachting enjoyment, and Cat Concierge has a history satisfying customers globally,” Shane Wright, Cat Concierge global program manager noted. “Working in tandem with our worldwide network of Cat dealers, we find that Cat Concierge provides a unique advantage to Cat customers that can’t be found anywhere else.”

With professional managers staged throughout the world, Cat Concierge continues to provide customers of select yacht manufacturers with unparalleled, personalized service. Regardless of a malfunction’s cause, a failure could occur anywhere and potentially outside of the customer’s preferred Cat dealer’s territory. Although the customer has the option of locating the local dealer’s contact information and dialing him directly, Cat Concierge obviates the need for seeking correct dealer contact information, contacting that dealer, and subsequently managing the project. One phone call to Cat Concierge assigns that customer a regional manager that handles his or her case on a daily (often hourly) basis to ensure that repairs are efficaciously completed. Streamlined repairs can be attributed to the Concierge regional managers having built personal relationships with dealer personnel, and the personalized service that each customer receives is certainly not by chance; rather, this unique tailored assistance is shaped and designed from a carefully documented process that aims to maximize value that customers expect when they select Cat engines and componentry.

Whether to schedule a routine oil change or to initiate an engine overhaul, Cat Concierge continues to be the service upon which customers rely to meet all of their Caterpillar service needs throughout the world.

Cat Concierge program experts will be on hand at the Caterpillar Engine Tent #1213 during the Fort Lauderdale International Boating Show, October 30th – November 3rd.

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About Caterpillar Marine:

Caterpillar Marine, with headquarters in Houston, Texas, groups all the marketing and service activities for Cat® and MaK marine diesel, dual fuel, and gas power systems within Caterpillar Inc. The organization provides premier power solutions in the medium and high-speed segments with outputs from 93 to 16,800 kW in main propulsion and 10 to 16,100 ekW in marine generator sets. The sales and service network includes more than 2,100 dealer locations worldwide dedicated to support customers in ocean-going, commercial marine and pleasure craft wherever they are.

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About Caterpillar

Since 1925, Caterpillar Inc. has been helping our customers build a better world – making sustainable progress possible and driving positive change on every continent. With 2019 sales and revenues of $53.8 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Services offered throughout the product life cycle, cutting-edge technology and decades of product expertise set Caterpillar apart, providing exceptional value to help our customers succeed. The company principally operates through three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and provides financing and related services through its Financial Products segment. For more information, visit To connect on social media, visit

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