By Alissa Green, Contributor | Posted: September 21, 2020 | Revised: March 28, 2022
One of Axis Hire’s most recommended products are Cat Certified Rebuilds.
“Our customers benefit from Cat Certified Rebuilds because they can take advantage of later model, higher-hour machines,” Brown said. “Or, they can second life their existing fleet to new equipment standards. The same cost efficiency couldn’t be achieved by purchasing new equipment.”
Selling Cat Certified Rebuilds also benefits Axis Hire as a business. With Certified Rebuilds, Axis Hire can purchase and start rebuilding equipment immediately -- while simultaneously marketing the available equipment to their customers. Meanwhile, they avoid having to carry the upfront cost of a new machine while awaiting delivery. There are also, of course, sustainability benefits of the repurposed iron.
But being successful in the long-term equipment business hires isn’t just about the fleet. It’s also about the people behind Axis Hire, and how they met their customers’ needs.
“We don’t see ourselves as just another hire company and neither do our clients,” said Brown. “We’re a highly resourced and experienced enterprise. We excel in intelligent human capital, sound business practices with a comprehensive and diverse fleet of low-hour, well-maintained and fully spec’d equipment.”
Axis Hire customers also benefit from their direct contact and collaboration with Cat dealer technicians, who are involved in the majority of specialized rebuild tasks. It also means that work can continue for Axis Hire customers, even if Axis Hire’s own technicians are required to attend to field service work or work on pre-hires for other customers.
The biggest customer benefit to working with Cat technicians though is having the peace-of-mind that their Rebuilds are fully compliant with the Cat Certified Rebuild program.
Beyond its day-to-day business, Axis Hire also prides itself on taking an active role in helping it’s local community. During the Australian brush fires earlier this year, to the east of Perth, fire fighters put out a call for water tankers.
Axis Hire assisted with a large bulk water tanker made available to local firefighting agencies at no cost for the duration of the firefighting efforts.
Learn more about Cat Certified Rebuilds.
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