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Join Us In Celebrating The Heart Of The Highway … You
We’re saying thanks to those behind the wheel and under the hood.
Every day, you’re out there hauling loads or elbow-deep in repairs. You don't ask for much — just good roads, reliable engines and maybe a little appreciation now and then.
We get it. At Caterpillar, we’re committed to supporting truck drivers and service techs mile after mile — not just with reliable parts and expert service but with genuine appreciation, too. That’s why we created “Celebrating the Heart of the Highway,” a digital tribute to the folks who keep life moving forward.
No fluff, no gimmicks — just a straight-up, sincere shout-out to you and your hard work. Here’s what you’ll find on the site:
Road Toolkit: Tips To Keep You Rolling
Nobody has time for breakdowns. This toolkit’s packed with practical info on preventive maintenance, repairs and rebuild options. Get straightforward advice on how to keep Cat® truck engines running strong — preventing headaches and downtime in the long run.
Stories From The Road: Real Drivers, Real Miles
Anyone who’s driven a truck (or repaired one) has a story: the epic snowstorm, the load that had to get there yesterday, the roadside fix that got the rig home. We’ve gathered some of our favorites here. Check out stories from real drivers about challenges faced, miles conquered and memorable moments along the way — all powered by Cat truck engines.
Haul Talk Podcast: Straight Talk From The Pros
If you’re not already tuning in — or haven’t caught the latest season — now’s the time. Hosts Kurt and Zach swap stories and share practical tips with truck owners, seasoned operators, talented techs and Cat dealers who know their stuff. “Haul Talk” is one more way we celebrate the trucking community, with real talk about real trucking.
We’re Here For The Long Haul, Just Like You
“Celebrating the Heart of the Highway” is more than a thank-you. It’s a sign of our ongoing commitment to stand by you with the genuine Cat parts, expert resources and support you can always count on.
Check out the tribute page for yourself and feel free to pass it along to other drivers and technicians you respect. After all, it takes the entire trucking community to keep shelves stocked, businesses thriving and people connected — and we’re proud to be part of it with you.
