We recently sent some of our product and industry experts to the NALP Leaders Forum in Los Cabos, Mexico, with a great group of innovative and successful landscaping business professionals. This event allows us to meet with landscape and lawn care business owners from all over the country at a conference that combines collaborative education with networking. We enjoy the discussions of the issues being faced in the industry and how we’re all looking to grow in the coming year.
NALP always brings in some great speakers and this year was no exception. Bruce Turkel was the keynote, sharing his experience and advice on branding. Ross Bernstein talked about what comprises the DNA of a champion. And from Caterpillar, we sent Jamie Kovicak, our Loaders Commercial Manager, who spoke about company culture and why it’s one of the most impactful aspects of building a winning team (and a winning business).
What is your company culture like?
At Caterpillar, we’ve built a community around our focus on safety and employee well-being. In shift meetings, boardrooms and teleconferences worldwide, you’ll hear us open with mantras like “Safety first, quality always,” “Be safe, be present and win the right way,” or “I care about everyone’s safety and believe every injury is preventable.”
We also believe each person is unique and valued, and that every single employee moves us forward – piece by piece, part by part, person by person. Our workplace is diverse and representative of the customers we serve worldwide – and diverse perspectives help us achieve our best work. Each of us strives to do work that makes positive change in the communities where we live and work.
This is the commitment that Caterpillar makes to its employees, along with leaders who are expected to live and model the same for their teams every day. We aren’t just accountable for the work we do; we also care deeply about how we do it.
Lastly, we make sure our employees are aware of the company’s commitment to them as individuals, in addition to the importance of their future at Caterpillar. We have a specific focus on people: develop talent at all levels; know the importance of their rich diversity, skills and perspectives; ensure an inclusive work environment; and more.
Attractive company cultures get the best efforts out of employees.
We all want to build or participate in something we can be proud of. If you think back on meaningful experiences, teams or organizations you’ve been a part of, those company cultures will likely have more similarities than differences. As you’re working on your own company’s 2020 goals, and as we all work toward the NALP Growth Initiative, remember to bring some focus to your company culture.
So, what's your company culture like? Spend some time to get your business primed and ready to attract the best and brightest coming into the industry this year. We’ll be here to help you do the work.
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