Get more work done at a lower cost

Customer Value Agreements

Customer Value Agreements

Every piece of Cat® equipment is designed and built to provide maximum productivity and operating economy throughout its working life. Your Cat dealer can help you maintain that built-in value through a Customer Value Agreement (CVA).

When you have a CVA with your Cat dealer, you have more time to do what you do best – run your business. Trained dealer technicians assist you by maintaining your equipment and driving down operating costs. In the end, everyone's goal is the same – helping you get more work done at a lower cost.

What is a Customer Value Agreement?

A CVA is any arrangement between you and your Cat dealer that helps you lower your cost-per-unit of production. Agreements are tailored to fit your business needs and can range from simple Preventive Maintenance Kits to sophisticated Total Cost Performance Guarantees. No matter which option you choose, you can be assured that your Cat dealer will provide you with careful planning and ongoing attention that will help you succeed.

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Customer Value Agreements

What are the benefits of a Customer Value Agreement?

Agreement flexibility – adapt your level of support to meet your requirements
All maintenance parts and tools – Cat maintenance parts/tools for routine services
Accurate, professional testing – Caterpillar trained technicians have the specialist knowledge, technology, and global backup to check your equipment
Early warning – advanced diagnostics to identify problems and schedule repairs
Plan ahead with greater confidence – improved reliability enables tighter scheduling of maintenance intervals
Increased uptime – engines run longer and more efficiently, improving profitability


Customer Value Agreement FAQs

How does a CVA work?

Do You Need a CVA?

How can a CVA help you?

Is your equipment always available when you need it?

Do you perform all of the recommended services and inspections at all recommended intervals?

Do you have a preventive maintenance program?

Are 20 percent or more of your repairs after failure?

What are your owning and operating costs?

Focusing on Your Real Job

What percentage of your resources are spent on the following?

Finding and training mechanics
Repair tools, equipment, and diagnostic tooling
Environmental disposal fees
Employee benefits
Parts inventories
Shop building upkeep, taxes, insurance, and utilities
Service and lube trucks

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Focusing on your real job

All of these factors impact your bottom line. A CVA can minimize these and other costs by placing a variety of service duties into the expert hands of dealer technicians. It sounds simple, but the fact is, you may wear a number of hats in your business – from operator to equipment manager and service technician. A CVA can cover any or all of your equipment management needs, allowing you the benefits of working with the experts, your Cat Dealer.

Working for You

Maximum benefits for your equipment, your resources, and your way of working.

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Working for You


Learn how setting up a CVA with remote monitoring and an extended service contract can better protect your business and your equipment for the long haul.

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Product Support

From maintenance and parts to financing and training, we’re committed to help you control and manage costs, manage risk, and safeguard your operation. 

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Product Support

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Cat Connect helps you monitor, manage, and enhance your operations, giving you the customized data you need to identify and resolve problems quickly – often before they result in costly repairs and unscheduled downtime.

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