Consider Equipment ROI From Day One

Many heavy equipment owners ask, “How do I get the best resale value?” But that's the wrong question. What you should be asking is, “How do I get the best return on my equipment investment?"

Maximizing ROI starts the moment you bring a new machine into your fleet — not just when you’re ready to sell. By making strategic maintenance choices upfront, you can not only increase your equipment’s resale value but also extend its productive life. That helps ensure your investment works harder and longer for you.

How to Maintain Equipment for a Higher Resale Value

There are steps you can take throughout a machine’s life to make sure it’s as “resale ready” as possible.

Two Ways You Can Profit From a Heavy Equipment Rebuild

More Reasons to Rebuild Equipment

Extended life and higher resale value aren’t the only advantages of rebuilding. Cost is another big benefit.

Quality equipment rebuild services can return your end-of-life machine to like-new condition. A Cat Certified Rebuild, for example, includes engineering updates made after your equipment was originally manufactured. It comes with the option to upgrade features and technologies to current standards, too. That means your rebuilt machine may perform better than when it was new.

There are sustainability benefits as well. When you rebuild equipment, you reuse materials from your current machine versus using new materials (and the associated energy and emissions) to manufacture a new product.

Key Considerations for a Successful Rebuild

As your equipment approaches the end of its first life, it’s time to make decisions about rebuilding.

First, consider machine age, condition and market demand to identify a good rebuild candidate. Smaller machines may not be ideal, because the cost difference between buying new and rebuilding isn’t as significant. On the other hand, medium to large machines — like dozers, wheel loaders, motor graders, compactors and pavers — can be excellent contenders.

Then, make your selection of equipment rebuilders carefully. Not all follow the same standards or deliver the same high-quality end result. Look for a rebuilder (like your local Cat dealer) who:

• Uses only genuine OEM parts
• Adheres to manufacturer specifications
• Has access to the latest engineering updates
• Follows strict inspection, quality control and testing processes
• Offers updates to optional features and technologies
• Considers cosmetic details (interior cleanliness, new paint and decals, etc.)
• Provides warranty coverage and rebuild documentation/certification

Equipment Resale Strategies for Rebuilt Machines

Ready to sell a piece of rebuilt equipment? Timing the market is key. Demand is often higher at the start of the construction season when companies are looking to expand or update their fleets. Keep an eye on market trends, too. Shifts in equipment demand and economic conditions may make buyers more active and willing to pay a premium.

When you list your equipment, highlight the quality of the process, note specific components that were rebuilt or replaced and include high-quality photos. If you opted for a Cat Certified Rebuild, say so — that can help build buyer confidence and set your equipment apart from other models.

As for pricing, aim to balance the quality of your rebuild with competitive market rates. You can typically price a Cat Certified Rebuild machine higher because of the process, like-new condition and warranty coverage. Just be careful of overpricing, as buyers in this market are seeking value.

Start Now. Profit Later.

Are you ready to reap the potential benefits — extended life, increased resale value and more — of an equipment rebuild? We’re here to help.

In addition to new equipment financing, we offer equipment rebuild financing to help you manage cash flow and pay over time. You can choose secured lending with longer terms or opt to finance a rebuild with your Cat Card account. Special offers — like 0% financing — may be available, too.

REQUEST INFORMATION ON REBUILD FINANCING

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