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The Right Cat® Parts In All The Right Places
You want parts that will do more than get the job done. You want parts that are specifically designed for the machine you’re running – because every part works with the next one to deliver the highest levels of performance and reliability. In a domino topple, every piece works together—one tile tipping over the next to create a perfect combination. Trial 8: Dominoes is a fun way for us to bring our parts story to life.
Shot at a Cat dealer warehouse in the United Kingdom, this trial features 2,700 handmade domino tiles set up by two local domino enthusiasts. Playing important roles along the topple “course” are several Cat parts —including engine oil filters, a Reman cylinder pack and engine air filter elements—commonly used as part of a customer’s regular preventive maintenance program. And a Cat® Customer Value Agreement (CVA) will deliver genuine those parts where and when you need them.
The theme is services and it’s a reminder that Cat® and Cat dealers are there for you! Whether it’s:
Archie Lyons, creative director for Global Brand Marketing at Caterpillar said working with a Cat dealer to highlight the genuine Cat parts message made perfect sense. “Our customers rely on Cat dealers around the world for the widest selection of Cat parts, available when and where they need them,” he says. “With genuine Cat parts and Cat dealer service, everything falls into line.”
Cat Trial 8: Dominoes took two days to set up and record, as getting the topple to work just right did require some practice. See how it turned out and why only a genuine Cat part can “play the part.” Then visit your Cat dealer or parts.cat.com for the parts and resources you need to keep your Cat equipment operating reliably, productively and at the lowest possible cost.
Read our stories, tips and resources.
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